Hearing Aids Overview

When it comes to modern hearing aids, there’s a wide range of options to consider. From the style of hearing aid that’s going to work best for you, to considering which features will be the most useful to your lifestyle, finding the right hearing aid is an important decision. Luckily, Focus Hearing can help. We take the time to help you choose the best option for your needs.

Hearing Aid Styles

Any change in your hearing is important to notice and can be an indicator of hearing problems. Common signs include:

Invisible in Canal

IIC hearing aids are the most discreet style of hearing aid available, with the entire device placed into the ear canal with a small clear handle. The size of hearing IIC hearing aids limits some of the power they can provide, making them best for mild to moderate hearing loss.

Completely in Canal

CIC hearing aids are almost completely hidden when worn, sitting slightly closer to the outer ear than IIC devices. Choosing CIC hearing aids gives you a comfortable, discreet fit. Like IIC hearing aids, CIC hearing aids are best suited for mild to moderate hearing loss.

In the Canal

ITC hearing aids are contained in a small earmold that rests just inside the ear canal. These hearing aids are placed where they are visible, yet their small size keeps them unobtrusive. Because of their placement in the ear, ITC hearing aids can deliver more powerful sound making them appropriate for mild to mildly severe hearing loss.

In the Ear

ITE hearing aids today have redesigned the classic hearing aid profile to make it more powerful and comfortable. A fitted earmold rests in the outer ear and entrance to the ear canal. ITE style hearing aids have streamlined the design of past ITE models, so while they are visible in the ear, they are far more discreet. ITE hearing aids can be worn for mild to severe hearing loss.

Receiver in Canal

RIC hearing aids are the most popular style on the market today. A tiny microphone unit rests comfortably behind the ear and sound is delivered via a small wire to a receiver unit tucked into the ear canal. RIC hearing aids are largely hidden from view and can help everything from mild to severe hearing loss.

Behind the Ear

BTE hearing aids have a similar profile to RIC devices, although the BTE receiver is a component of the behind the ear unit and sound is delivered to the ear via a small clear tube. BTE hearing aids are capable of assisting all degrees of hearing loss, with special models built to specialize in helping severe to profound hearing trouble.

Hearing Aid Features


Tinnitus Relief

Many hearing aid models can integrate tinnitus therapies into your hearing aid to suppress distracting noise and help you better manage your tinnitus.



A telecoil feature in your hearing aid can provide remarkable audio access to public places. Locations that use telecoil loops can broadcast sound directly to your hearing aid when your telecoil is turned on. Many airports, stadiums, museums and churches provide telecoil services for their visitors.


Streaming Sound

With the dawn of our digital era, connectivity is key. Many hearing aids are now capable of delivering streaming audio from digital devices like smartphones, directly into your ear canal making comprehension clearer and quicker.

Hearing Aid Brands

widex hearing aids

Widex hearing aids have a 60-year history of exceptional quality. Family owned, the Danish company has made a commitment to be carbon-neutral integrating green design into their process. Widex created a new standard with the first hearing aids to incorporate tinnitus therapy. Their patented Zen Tinnitus Therapy continues to be one of the leading options for people managing tinnitus alongside hearing loss.

signia hearing aids

With the launch of Signia in 2016, the hearing aid company Siemens began a new chapter in their century-long legacy in hearing aid development. Signia hearing aids combine integrity with cutting edge innovation. Signia hearing aids give you access to their valuable Telecare program giving you remote access to hearing specialists and programming adjustments, making adapting to new hearing aids easier than ever before.


Phonak hearing aids have helped people hear for over seven decades. A Swiss company, Phonak has produced hearing aids with remarkable sound quality. They produced the world’s first lithium ion rechargeable hearing aids and their rechargeable technology leads the industry.

resound hearing aids

ReSound is a global brand based in Denmark. Known for sound quality, ReSound develops its technology hand-in-hand with its sister company Jabra, which specialized in noise canceling headphones and other audio headsets. Breakthroughs in processing sound are shared across companies, making sound quality move forward on multiple fronts.

oticon hearing aids

Oticon has been making hearing aids since 1904. A Danish company, Oticon produced the world’s first completely digital hearing aid, ushering in a new frontier in hearing assistance. Oticon has focused on using digital processing breakthroughs to help replicate the way the brain truly hears sound. Oticon hearing aids are available with a wide range of options to fit any lifestyle.

unitron hearing aids

Unitron calls Canada home and shares the same parent company as Phonak. Unitron hearing aids are developed with ease-of-use in mind. Their goal is to make the hearing aid experience feel intuitive and simple. Unitron has won multiple design awards for their streamlined design and thoughtful interface.

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